Product information: IQOS ILUMA i uses induction-heating technology and is equipped with a touchscreen, Pause Mode, FlexPuff and FlexBattery to enhance personalized experience and battery performance.
Strategic positioning: PMI regards the product as a key step in advancing its “smoke-free future” vision and aims to increase the share of smoke-free products in its net revenues to about 66% by 2030.
Market transition: PMFTC says it will accelerate the shift of adult smokers in the Philippines from traditional cigarettes to smoke-free, non-combustible alternatives.
Sustainability and channels: ILUMA i accessories are made with recycled materials. The device is first launched in IQOS official stores and on the official website, and will later expand to more online platforms and authorized channels.
